House of Peroni.
Design a visual identity for your vision of the new House of Peroni.
Re-imagine what The House of Peroni could be and how it takes
it’s form.
For this brief we were paired up and tasked with creating a re-brand for
The House Of Peroni, with our proposal allowing the public to ‘make their
mark’ with the brand.
Using the Italian word ‘Culaccino’ that translates to ‘the mark left on a surface
by a cold glass’ as our insight, we decided to create interactive installations that
rely on motion and heat sensors to help the public make their mark with the brand.
